Kia New Zealand General Manager Todd McDonald is predicting a 37% increase in the B segment where his Rio competes for 2011 compared with 2010. He puts part of the sales success of smaller cars down to business users opting for more fuel-efficient models over the gas guzzlers they may have been buying previously, saying that the B segment’s business market share has seen huge growth in the past five years, growing from 25% of company vehicle purchases in 2006 to 50% YTD 2011.
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