SEO (Search Engine optimization) as better platform for IT CAREER GROWTH
Career growth or development involves the development of one’s own career either between the organizations or within the organization. It includes learning new skills and making improvements in the career.
IT sector has a vast career growth like for example seo, java, dot net etc… are one of the highly required profiles. Here SEO has been taken as an example to illustrate why it is one of the highly required profile
SEO is an search engine optimization is a process of making the visibility of a company’s website. There are many benefits of this career path, which is listed below.
• Perspective: By selecting the keywords and phrases of a company, one can target the audience. This method ensures that one’s own company is found globally. It benefits the company by reaching the potential customers either locally or globally.
• Targeted traffic: It can increase the no of visitors through a particular company’s website by using the targeted keywords or phrases. This is the only technique which helps to convert those visitors to potential customers. As the targeted traffic increases even sales will also increase.
• Increase visibility: Once the website has been optimized, visibility is also increased. Moreover, the website is recognized locally and globally.
• High ROI (Return on Investment): SEO is the best way of marketing for a company’s website. As the website has been optimized and visibility is increased, the volume of sales and profits are increased.
• Long term positioning: Once the website obtains position through SEO then it should stay there for a long term. SEO is the cheaper and long term solution than any other search engine marketing strategy.
• Cost- effective: This is one of the added advantages of SEO that it is cost effective and requires minimum amount of capital by exposing the website to the maximum extent.
• Flexibility: Flexibility is ensured by targeted traffic. By targeting the potential customers of a particular group flexibility is ensured.
• Measurable results: IT is a unique quality of a SEO that results of SEO is quantified by positioning the reports of a search engine.
Therefore, to conclude SEO is one of the highly required profiles to pursue the career with as it has many benefits which are all stated above.