The nature of the B2C transaction revolves around the need to provide easy access to online accounts. With online retailing, a client will create a customer account with an online store or service, then be free to browse through the product and service offerings, selecting desirable items. When the customer is finished shopping, he or she is directed to an electronic checkout counter, where the purchases are totaled and the client selects the method of payment. Early on in the history of online shopping, the level of security protection extended to a client was somewhat low.


Reply With Quote


Bookmarks